札幌市立高等専門学校を卒業後、丸山敬太氏のアシスタントを経て、渡英。コードワイナーズカレッジにてレザーデザインを学び、帰国後に独立し、大手アパレルの服飾雑貨デザイン、セレクトショップのディレクションなどを兼務。2022年秋冬シーズンより新バッグブランド「Lyrss（リルス）」をスタート。

After graduating from Sapporo City College of Technology, designer Ayuko Yoshida went to England after working as an assistant to Keita Maruyama. She studied leather design at Cordwainers College, and after returning to Japan, she became independent, and she also worked as a fashion accessory designer for a major apparel company and as a director for a select shop. Her new bag brand “Lyrss” has started from the 2022 autumn/winter season.